Featured Articles

Nvidia Shield 2 shows up in AnTuTu

Nvidia Shield 2 shows up in AnTuTu

Nvidia’s original Shield console launched last summer to mixed reviews. It went on sale in the US and so far Nvidia…

More...
AMD CSO John Byrne talks ARM

AMD CSO John Byrne talks ARM

We had a chance to talk about AMD’s upcoming products with John Byrne, Chief Sales Officer, AMD. We covered a number…

More...
AMD Chief Sales Officer thinks GPU leadership is critical

AMD Chief Sales Officer thinks GPU leadership is critical

We had a chance to talk to John Byrne who spent the last two years as Senior Vice President and Chief…

More...
OpenPlus One $299 5.5-inch Full HD phone

OpenPlus One $299 5.5-inch Full HD phone

OnePlus is one of the few small companies that might disrupt the Android phone market, dominated by giant outfits like Samsung.…

More...
KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 gained a lot of overclocking experience with the GTX 780 Hall of Fame (HOF), which we had a chance to…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Wednesday, 22 May 2013 12:15

After USA Nvidia’s Shield comes elsewhere

Written by Fuad Abazovic

Learning curve

Project Shield, which is now called Nvidia Shield, is up for preorder, at least if you’re in North America.

For $349 Nvidia promises to ship before the end of June 2013 and offers a console, silver lid, AC Adapter, USB cable as well as two full games: Expandable Rearmed and Sonic 4 Episode II THD. Nvidia at least promises that your credit card won't be charged before the console ships.

People across the ocean have started to wonder if the console is coming to other markets anytime soon and the chap that goes by the name Andrew Burnes of Nvidia has already answered the question.

"Shield will launch only in North America to begin with, as it is an entirely new venture for Nvidia. Never before have we produced and sold hardware like this, so there are lots of things to do and learn before we begin an international rollout," he said.

Andrew confirms the international rollout at some future point as retail market and ignoring its partner network is not as easily as people would think. For example, Google continues failing to launch retail / etail products right and this is something that many companies can learn from.

Nvidia’s Shield leaves us with mixed emotions and we are not sure if $349 is the right price for it, but we will see how the market reacts. We also don’t really understand the decision to put the console up for pre-orders before the actual finished product reviews as it would help consumers how the actual device works.

Europe, Asia, Oceania, Africa and the rest of the world including Antarctica will have to wait for Nvidia to learn how to cope with retail / etail Shield and then we might get the chance to buy an actual product. Sony and Nintendo, the main competitors in this market, have been taking a similar rollout approach for years, targeting different markets at different times for quite some time. Google and Apple do the exact same thing.

Fuad Abazovic

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

To be able to post comments please log-in with Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments